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what is marketing strategy

what is marketing strategy with example

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what is marketing strategy , Marketing strategy is the process that organizations use to plan and implement activities designed to achieve their marketing objectives. It involves a number of decisions, including what products or services to offer, what prices to charge, what channels of distribution to use, and what promotional activities to undertake. The goal of marketing strategy is to achieve the desired level of sales and market share within the target market. Organizations must carefully select their target markets and then develop a marketing mix that is well suited to those markets. The marketing mix is a set of controllable variables that the organization can use to influence consumer demand for its products or services. The four controllable variables are product, price, promotion, and place. Product refers to the physical goods or services that the organization offers for sale. Price is the amount of money that consumers must pay to purchase the product. Promotion consists of the activities undertaken by the organization to communicate information about the product to potential customers. Place refers to the

what is marketing strategy

what is marketing strategy

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A solid marketing strategy should be based on market research and customer insight and should define a clear set of objectives, strategies and tactics The main aim of any marketing strategy is to identify the target audience and then devise a plan to communicate with them effectively. The key elements of a successful marketing strategy include understanding the needs and wants of the target audience, crafting a unique selling proposition (USP) that sets the business apart from its competitors, and then using various marketing channels to reach out to potential customers

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