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when considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

when considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

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when considering income as a demographic variable affecting marketing efforts, marketers need to recognize that , When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that people with higher incomes tend to be more brand loyal and less price sensitive than people with lower incomes. Therefore, marketing efforts should focus on creating an emotional connection with the product or service for people with higher incomes. For people with lower incomes, marketing efforts should focus on creating a perceived value for the product or service.

when considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

when considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that income is just one factor of many that can affect how receptive consumers will be to marketing messages. Other important factors include things like age, gender, location, and interests. Therefore, while income is certainly a important consideration, marketers need to ensure that they are taking a holistic approach to understanding their target audience before designing any marketing campaigns

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